About the brand
Bina Kids is a clothing brand catering to the Muslim majority, incorporating a playful and modern take to kidswear.

Project deliverables
Creative direction, logo, social media content, t-shirt design

Challenge

• Create a cohesive brand identity that complements the t-shirt collection.

• Design a scalable visual system that can grow with future collections while maintaining brand consistency.

• Balance playful appeal for children with a clean, recognizable brand presence.

Approach

• Built the visual identity around the playful energy of childhood through bold, contrasting colors.

• Combined mismatched color palettes with geometric shapes to create a balance between structure and spontaneity.

• Developed a modular design system that could be adapted across apparel, social media, and future brand collateral.

Outcome

• Successfully launched the brand with a unified visual identity across multiple touchpoints.

• Created a flexible design system that simplifies the rollout of future product collections.

Collaborators
Product owners, copywriter