About the project
With Gojek announcing their commitment to being zero waste by 2030, it was important to quickly act upon that statement. 

Challenge

• Initiate a bottom-up zero-waste initiative aligned with Gojek's sustainability goals.

• Lead a cross-functional team of six while contributing beyond my role as a UX Illustrator.

• Identify opportunities to reduce waste within the food delivery experience.

Approach

• Explored the waste generated across the food delivery journey, including packaging, leftover food, and cooking ingredients.

• Framed the design challenge: "How might Gojek minimize the waste that ends up in the environment?"

• Facilitated research and ideation sessions to uncover opportunities with the greatest potential impact.

• Collaborated with stakeholders across multiple teams to align ideas with business and operational constraints.

Outcome

• Planned and facilitated a cross-functional workshop involving multiple teams.

• Generated and prioritized a roadmap of sustainability initiatives, features and product improvements.

• Evaluated concepts based on feasibility and potential environmental impact, creating a foundation for future exploration.

Collaborators
Product designers, UX researchers, engineering team, product managers, sustainability team, marketing team