About the brand
Semai Hijau is a business located in Bekasi, Indonesia focusing on hydroponic based plants (including but not limited to spinach, kailan and bok choy). With their 700+ followers, they have managed to send their vegetables throughout different cities around Bekasi. 

Project deliverable(s)
Creative direction, logo design, packaging design, social media content

Challenge

• Develop a distinctive brand identity amid the surge of small businesses during the Covid-19 pandemic.

• Communicate the brand's transparent growing process.

• Reflect the business's commitment to minimizing packaging waste without compromising shelf appeal.

Approach

• Created a modular identity system built around five core elements: color, typography, photography, graphic elements and texture.

• Used varying shades of green and seedling-inspired motifs to reinforce the brand name while conveying freshness and growth.

Outcome

• Delivered a cohesive visual identity across packaging, branding, and social media.

• Established a scalable design system that supports future products and marketing collateral.

• Created a brand experience that reinforces freshness, sustainability and transparency at every customer touchpoint.

Collaborators 
Product owner