About the client
Base Jam is a popular band back in the 90s with its hit songs like

Project deliverable(s)
Creative direction, logo, social media content, t-shirt design

Challenge
Developing branding collaterals that goes hand in hand with the t-shirt design whilst making it scalable for when the collection grows.

Approach
Creating a design that shows the playfulness of children is translated into the variety of bold colors that mismatch from one another.

Outcome
The harmonious balance is being reflected through a mix of mismatching colors and geometric shapes, adding rigidness as well as flexibility to the design.

Collaborators
Product owners, copywriter