Gojektopia is a set of characters that can be seen across the Gojek app based on communications that are made by the marketing team. Gojektopia is a set of characters that can be seen across the Gojek app based on communications that are made by the marketing team.

With Gojek announcing their commitment to being zero waste by 2030, it was important to quickly act upon that statement. Initiating a bottom up initiative regarding zero waste to be incorporated in the Gojek app. I was project manager for a team of 6 people and worked outside my scope as a UX illustrator.

A bottom up initiative that came to the team’s attention when the a blind Gojek user on social media raised his concern on how inaccessible the app is. From there, the Driver Platform team went on running a couple of studies with customers and drivers to deep dive on the issue.

Creating a chatbot to help users with their tasks (such as onboarding, reminder for bills, help center) within the Gojek app. With the use of a Jeklin, it can provide a more delightful experience, create a stronger sense of relation between Gojek and its users, as well as maximizing the delivery of the message to the user.