About the brand
Semai Hijau is a business located in Bekasi, Indonesia focusing on hydroponic based plants (including but not limited to spinach, kailan and bok choy). With their 700+ followers, they have managed to send their vegetables throughout different cities around Bekasi.

Project deliverable(s)
Creative direction, logo design, packaging design, social media content

Challenge
During Covid, many people started small business ventures. For this particular business, it was required to not only create something that stood out, but also show its freshness, health benefits, transparency in its production as well as efforts in minimizing its packaging.

Approach
Creating a visual collateral that is fairly minimal in order for the vegetables to stand out. It was also important to create a modular approach in order for the design to be scalable. This meant breaking down the direction into 5 parts; color, typography, photo treatment, graphic element and texture.

Outcome
“Hijau” means green in the Indonesian language, therefore applying various shades of green elements to emphasize the brand name and visualize the freshness of the vegetation. “Semai” translates to seedling, which is applied in the logo as well as the layout design.

Collaborators
Product owner