About the company
Toko Kopi Tuku is a local coffee shop that currently has more than 50 outlets across Indonesia serving around 50,000 cups of coffee per day made by 646 baristas as of 2024. 

Project deliverable(s)
Sticker design for Eid Mubarak, envelope design for Lunar New Year 

Challenges

• Create illustrations for Toko Kopi Tuku's #BerbagiCeritaBaru campaign within a one-week timeline.

• Represent the spirit of both Eid and Lunar New Year while reflecting Indonesia's cultural diversity.

• Contributed as one of three invited illustrators, ensuring my work complemented the campaign while maintaining my own artistic voice.

Approach

• Translated the campaign message into everyday scenes of celebration and connection.

• Combined Toko Kopi Tuku's visual identity with my personal illustration style.

• Built narrative-rich compositions featuring multiple characters and simultaneous activities.

• Used visual wordplay and environmental details to reward closer viewing.

• Adapted the illustrations for both sticker and envelope applications.

Outcome

• Delivered illustrations that visually connected the two festive campaigns through a shared storytelling approach.

• Produced artwork that aligned with the brand while showcasing my individual illustration style.

Collaborators
Marketing team, product & experience team